In the beginning of our composing careers, the reality is that we’re often not paid what our time and work is worth.

There’s a number of reasons for that:

• We lack credibility, and therefore can’t command trust.
• We lack work, and therefore can’t command competitive demand.
• We lack experience, and therefore can’t deliver quality customer service.

But working...

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Per Hour, Minute, or Project?

The Problem with Hourly

Hourly pricing in the creative space presents two problems.

Firstly, a client doesn’t know how many hours a project will take you—and you probably don’t either.

This makes it difficult to quote projects, and often leaves us underestimating the...

Once you learn this, you'll never fall for it again.

Have you found yourself suddenly dropping your price because your client threw a budget at you that was way off from what you had expected?

You think:

"If that's their budget, there's NO WAY they can afford my rate."

Welcome to price anchoring.

In short, price anchoring means that the first price someone hears...