❤️🩹 How I Overcame a 6-Month Content Block
Mar 26, 2024Throughout the last 365 days, my YouTube channel has been climbing rapidly to nearly 100,000 subscribers.
But for the past few months, I'd been dealing with a pretty hefty creative block. 😓
It started with a break from content creation I took in November to create the
As more time went on, though, I found it harder and harder to resume the types of YouTube videos I'd been making that had been growing my viewership so quickly (mostly combining music theory videos with relevant pop culture).
Even though I'd "cracked the code" and KNEW the content would perform well, I just couldn't bring myself to make them anymore.
(Seeing loads of other creators quitting YouTube at the start of 2024 didn't help.)
After weeks of creative paralysis, I finally made the decision that the path forward wasn't to try and resume my previous content at all.
It was to drop the pressure, stop trying to appease the "algorithm gods", and make the content I WANTED to make.
My metric for success needed to shift away from my view count and back to my personal creative enjoyment. ❤️🩹
So a few weeks ago, I took the first step and made a video on a topic I was actually interested in.
It may not have felt like a seismic shift to my audience, but for me, it was the first video I WANTED to make in months...
... and within the first 24 hours, that video has already gotten MORE engagement and support from my community than the content I'd been making before! 🙈
The reason I'm sharing this is because I believe that as we create things that are successful "on paper", it's easy to grow anxious about changing (or abandoning) the model over time.
But this experience has made me realize that our audiences grow WITH us.
No one expects us to do the same thing forever, and when we make things we're genuinely passionate about, we cultivate a deeper relationship with the people who love what we do.
I hope my story inspires you to value your passion for what you create as the HIGHEST metric for the health of your career.
(And a HUGE thank-you to every one of you for being such a great, supportive community 🥰)
